Betty Hillier    613.825.4078

Selling Process

1 – NEEDS ANALYSIS:  Why Are You Selling?

It is important to determine exactly what you wish to achieve by selling your home.   To start this process ask yourself the following questions:

After completing your list, you can save money and time by working with Betty Hillier who can help focus and refine your needs analysis.

2 – PRICING STRATEGY:  Fair Market Value

Be reasonable in setting the price for your home.  This will help create a positive environment for a quick and successful sale.  In determining the fair market value for your home,  Betty can be an invaluable asset by:

3 – Property Preparation:  Market Ready

You have the power to get the most for your home.  That power lies in your ability to make your home as attractive as possible to potential buyers.  Betty will be able to either suggest improvements or seek the advice of a Home Stager that will significantly enhance the saleability of your property.  Some of the areas to be considered include:

Just as a home inspector investigates and reports on a home’s structural and mechanical fitness, a Home Stager will evaluate a home’s “curb appeal and saleability”.  Unlike interior decorating which concentrates on making the owners feel more at home in their interior space, the objective of staging is to make the home more marketable inside and outside.  Usually this involves “depersonalizing” a home.  A professional stager will follow a set of standards and professional guidelines to prepare a home for sale.

4 – MARKETING STRATEGY:  Finding the Right Buyer

It is essential that you get information regarding your home to the right people— qualified potential buyers.   Betty understands how your property fits into current market conditions and can help you sell your property at the best price and in the optimum amount of time by:

5 – RECEIVING AN OFFER:  When to accept

When you receive a written offer – when should you accept?  The answer is simple—- when you are satisfied with every aspect of that offer.  Getting to the point of acceptance can be an arduous task.  The offer is a contract and thus, a legal document.   At this point, you need a knowledgable agent.  Betty will ask the right questions to help determine if this is a qualified buyer, saving you time by eliminating unqualified buyers and most important, review the offer to ensure it is written properly, covering all necessary areas including:

 6 – NEGOTIATING TO SELL:  Making this a Win/Win Agreement

Most home purchase offers involve some level of negotiation.  In dealing with this aspect of the real estate process,  it is essential that you retain an agent with experience in negotiating.  As a qualified agents, Betty can objectively evaluate any offer without compromising your position.  This initial agreement is only the beginning of a process of many possible pitfalls.  Services provided include:

       Points of negotiation may include:

 7 – SOLD:  All buyer conditions are removed 

Between the initial sales agreement and closing, questions may arise.  For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered.  The required paperwork can be overwhelming for most sellers.  We can objectively help you resolve these issues and move the transaction to closing.

8 – PRE-CLOSING PREPARATION:  Closing in on the Closing

Betty can help you with a stress-free sale by communicating with your lawyer.  It is during closing that the property is transferred from one person to another.  If everything has been attended to prior to this day, the closing should go smoothly.  

You now have a specific time period during which you will move out of your former home.  Betty will provide you with information and checklists on what you must do prior to move out day.

Betty can coordinate any specific actions that must be done prior to closing, final walk throughs.  A few days prior to closing,  you will meet with your lawyer to sign off on all the paper work.  You can rely on guidance  through the entire selling process, from listing to selling.